I’m Iain Russell, founder of Project Wow, dedicated to helping organisations evolve how they work, think, and grow. I work with teams to modernise their ways of working, build confidence and capability, and make change feel energising, collaborative, and enjoyable.
I’m a consultant, coach, and practitioner with over 20 years of leadership experience as a CEO, COO and CTO. I began my career as a multimedia designer and progressed into senior roles across digital, creative, operational, and technology leadership, including running agencies, leading cross-functional teams, and driving transformation at scale.
I’ve seen first-hand that transformation succeeds when people feel supported, involved, and empowered. Project Wow was created to make change feel clearer, calmer, and more human, turning uncertainty into opportunity and helping organisations rediscover the “wow” in what they do. In short, I love helping teams work smarter, collaborate better, and deliver meaningful change.
I describe myself as a meta-practitioner — someone who blends the best transformation systems, frameworks and ways of working into a cohesive, practical approach. My method is:
I help organisations simplify processes, improve collaboration, and use practical AI and technology to make work clearer and more efficient. Outcome: A smarter, more predictable way of working that boosts delivery and builds confident, capable teams.
Outcomes: Improved delivery, clearer workflows, smarter use of AI and technology, more capable teams, sustainable change.
I work with teams to strengthen collaboration, clarify roles, improve communication, and embed simple, effective delivery practices. This people-first approach builds happier, more confident teams who stay aligned and deliver great work without unnecessary stress.
Outcomes: Better collaboration, clearer roles, stronger communication, more predictable delivery, more engaged and energised teams.
I help organisations identify high-value opportunities, explore practical AI and technology use cases, and turn ideas into validated prototypes and real impact. Through fast, focused experimentation, we reduce uncertainty and accelerate growth.
Outcomes: A clearer innovation pipeline, validated ideas, faster learning cycles, practical AI use cases, measurable business impact.