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Transform. Empower. Wow.

Transform. Empower. Wow.Transform. Empower. Wow.Transform. Empower. Wow.

Turning challenge into clarity, uncertainty into growth, and helping organisations rediscover the “wow” in what they do.

Start the Conversation Today

Transform. Empower. Wow.

Transform. Empower. Wow.Transform. Empower. Wow.Transform. Empower. Wow.

Turning challenge into clarity, uncertainty into growth, and helping organisations rediscover the “wow” in what they do.

Start the Conversation Today

About Iain Russell & Project Wow


I’m Iain Russell, founder of Project Wow, dedicated to helping organisations evolve how they work, think, and grow. I work with teams to modernise their ways of working, build confidence and capability, and make change feel energising, collaborative, and enjoyable.

Iain Russell, Digital Transformation Consultant, Project Wow

My Background

I’m a consultant, coach, and practitioner with over 20 years of leadership experience as a CEO, COO and CTO. I began my career as a multimedia designer and progressed into senior roles across digital, creative, operational, and technology leadership, including running agencies, leading cross-functional teams, and driving transformation at scale.

Why I Created Project Wow

I’ve seen first-hand that transformation succeeds when people feel supported, involved, and empowered. Project Wow was created to make change feel clearer, calmer, and more human,  turning uncertainty into opportunity and helping organisations rediscover the “wow” in what they do. In short, I love helping teams work smarter, collaborate better, and deliver meaningful change.  

Track Record

  • Exceeding profitability targets and aligning operations to strategic goals
  • Leading business transformation while managing resources, risk, and delivery
  • Using emerging technologies to create competitive advantage and customer value
  • Developing talent and building empowered, collaborative, purpose-driven teams

How I Work

I describe myself as a meta-practitioner — someone who blends the best transformation systems, frameworks and ways of working into a cohesive, practical approach. My method is:

  • Practical -  grounded in real-world application, not theory
  • Adaptive -  tailored to each organisation’s maturity, structure and goals
  • Empowering -  designed to develop leaders and strengthen teams
  • Sustainable -  focused on embedding change that lasts, not temporary fixes

Services

1. Digital Transformation

2. Team Development & Improved Delivery

2. Team Development & Improved Delivery

 I help organisations simplify processes, improve collaboration, and use practical AI and technology to make work clearer and more efficient. Outcome: A smarter, more predictable way of working that boosts delivery and builds confident, capable teams.


Outcomes: Improved delivery, clearer workflows, smarter use of AI and technology, more capable teams, sustainable change.

2. Team Development & Improved Delivery

2. Team Development & Improved Delivery

2. Team Development & Improved Delivery

I work with teams to strengthen collaboration, clarify roles, improve communication, and embed simple, effective delivery practices. This people-first approach builds happier, more confident teams who stay aligned and deliver great work without unnecessary stress.


Outcomes: Better collaboration, clearer roles, stronger communication, more predictable delivery, more engaged and energised teams. 

3. Innovation & Growth Enablement

2. Team Development & Improved Delivery

3. Innovation & Growth Enablement

I help organisations identify high-value opportunities, explore practical AI and technology use cases, and turn ideas into validated prototypes and real impact. Through fast, focused experimentation, we reduce uncertainty and accelerate growth.


Outcomes: A clearer innovation pipeline, validated ideas, faster learning cycles, practical AI use cases, measurable business impact.

Turn Challenges into Opportunities

Every business faces challenges, shifting priorities, unclear ways of working, growing complexity or uncertainty about how to use innovation and AI. The good news: each challenge is also an opportunity. Get in touch and share what you’re facing, and together we’ll explore the clearest path forward.

Get in Contact

Project Wow

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